A local home-based cake brand – Maya’s Bakers, delighting customers with handcrafted, custom-designed cakes
Client
If you’re searching for custom cakes in Karachi, Maya’s Bakers is a home-based brand turning cake dreams into reality. With Digi Futur’s digital marketing help, Maya transformed her passion into a growing business that now receives consistent online orders.
Challenge
Maya’s Bakers had all the right ingredients—creativity, skill, and a loyal customer base—but lacked the visibility needed to rise in a competitive digital space. While Maya’s Instagram had a modest following, there was no website presence and zero visibility on Google, meaning people searching for “custom cakes near me” or “birthday cakes in Karachi” weren’t finding her.
The goal? To drive consistent orders by expanding Maya’s presence across search engines, social media, and the local market.
Solution
At Digi Futur, we whisked together a strategy that combined social media magic with SEO science.
Here’s how we served it up
Instagram & Facebook Revamp: We transformed Maya’s pages into visual cake galleries with warm branding, engaging captions, and strategic content planning. Reels, stories, and testimonials added a personal, relatable touch that made people stop scrolling—and start ordering.
Local SEO Strategy: We launched a one-page SEO-optimized mini website with:
Keyword-rich content targeting searches like “homemade cakes near me,” “custom cakes Karachi,” and “cake order on WhatsApp.”
Google My Business profile setup with accurate info, location tags, and photo uploads to help Maya appear in local map results.
On-page SEO including meta tags, alt texts, and structured data.
Content That Converts: We created blog-style sections like:
Top 5 Cake Ideas for Birthdays in Karachi
Ads + Search Discovery: Facebook and Instagram ads targeted local audiences within a 10-15 km radius. We also included “order via WhatsApp” buttons, bridging discovery and conversion seamlessly.
Results
Our recipe for success delivered a delightful rise in visibility, engagement, and sales:
Ranked on Page 1 of Google for keywords like “custom cakes [City]” and “homemade cakes near me” within 4 weeks
45+ confirmed cake orders in the first month
Over 120 direct WhatsApp inquiries
Cost per lead dropped to PKR 30
Reached 18,000+ local users via social & search
Organic followers grew to 1,200+
Google Business Profile generated 20+ five-star reviews, boosting local trust
Outcome
From being invisible on search to being the go-to cake creator for local celebrations, Maya’s Bakers is now a trusted brand with a growing customer base—and a steady stream of orders through both Instagram and Google.
“Before Digi Futur, people didn’t even know my cakes existed online. Now, I get daily orders from people who say, ‘I found you on Google!’” — Maya, Founder of Maya’s Bakers
Link Get in touch with Digi Futur to your contact page
“We followed structured data recommendations from Google’s own guidelines to boost visibility.”