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Fragrance eCommerce Case Study

This fragrance ecommerce case study explores how Zuwat Fragrances achieved a 180% increase in conversions and 4.5x ROAS using Meta Ads, Email Marketing, and Website CRO.

Client Introduction
In this fragrance ecommerce case study, we’ll show how Zuwat Fragrances — a premium online perfume brand — grew their conversions by 180% using Meta Ads, email marketing, and conversion rate optimization. From low online sales to record-breaking ROAS, here’s how Digi Futur transformed their digital presence.

Challenge

Zuwat wanted to turn their high-quality perfumes into a strong online brand with increased sales and repeat customers. However, they faced several challenges:

  • Low website conversions

  • Lack of email marketing automation

  • Underperforming ad campaigns

  • No structured funnel to guide potential customers

Their goal was simple: increase online sales, build an email list, and improve brand retention across digital channels.

Our Strategy

To solve these challenges, our team created a multi-channel growth plan that combined Meta advertising, conversion rate optimization (CRO), email marketing, and on-page SEO.

1. Website Optimization (CRO + SEO)

We audited and redesigned key landing pages to improve load speed, product presentation, and user experience. Key SEO elements were also optimized:

  • Product descriptions with relevant fragrance-related keywords

  • Image alt tags, meta titles, and structured URLs

  • Clear CTAs and a simplified checkout process

2. Meta Ads Campaigns

We launched full-funnel Facebook and Instagram ad campaigns that focused on brand awareness, retargeting, and conversion.

  • Created scroll-stopping creatives

  • Segmented audience based on engagement and interest

  • Used dynamic product ads to show best-selling perfumes

3. Email Marketing & Lead Generation

We implemented email flows through Klaviyo:

  • Welcome series, abandoned cart reminders, post-purchase flows

  • Pop-up form on the website offering an exclusive discount

  • Weekly newsletters to promote offers and new arrivals


    Our strategy focused on enhancing the user journey, increasing retention through email, and optimizing Meta Ads for performance. As you’ll see in this     fragrance ecommerce case study, each tactic was tailored to scale sustainably while keeping brand storytelling intact.

Results

The results were both fast and scalable:

  • 180% increase in website conversion rate

  • 4.5x ROAS on Meta Ads

  • 1,000+ new email subscribers collected in just 45 days

  • Improved organic rankings for top fragrance-related keywords

  • Increased customer retention and repeat purchases

Client Feedback

We knew our perfumes were special — Digi Futur made sure the world knew it too. From design to ads to emails, they transformed how our brand performs online.

See how we helped Amma’s Mart boost their online store.
We followed proven conversion rate optimization principles to streamline the user journey.