Amma’s Mart – A Local Grocery Ecommerce Brand Bringing Freshness and Family Online
Challenge
Amma’s Mart, a well-loved neighborhood grocery store, had built deep trust within the local community—offering quality essentials, great prices, and a personal touch that big supermarkets just couldn’t match.
But their online presence wasn’t telling the same story.
Their website was barely visible on Google, social media was quiet, and digital sales weren’t keeping up with their real-world reputation. They came to Digi Futur with a simple but meaningful request:
We want people to find us online the same way they find us in the real world—with trust, convenience, and care.
The goals were clear:
Build brand trust and visibility online
Boost Google rankings to get found more easily
Grow foot traffic from digital ads
Increase social engagement and customer loyalty
SolutionWe treated Amma’s Mart’s digital journey like restocking a trusted grocery aisle—with strategy, consistency, and heart.
Step 1 SEO – Serving Amma’s Values to Google
We started with in-depth SEO groundwork:
Fixed technical issues: site speed, mobile responsiveness, and structured dataBuilt location-specific SEO content—like grocery delivery in Karachi and budget family meals
Created helpful blog content like “Top 5 Fresh Grocery Hacks” and “One-Week Meal Plans for Busy Moms” to boost relevance and long-tail search reach
Added review schema and product markup to show ratings and trust badges directly in search results
Built backlinks from local blogs and food communities, signaling trust to Google
This SEO work made Amma’s Mart more than just another online store—it made them a trusted, local search result.
Step 2: Meta Ads – Driving Intent with Community Energy
We launched a series of Meta (Facebook & Instagram) ad campaigns with a human-first approach:
Geo-targeted to the store’s surrounding area
Ad creatives featured real product shots, community moments, and limited-time offers
Messaging focused on trust, savings, and family values—something big retailers couldn’t replicate
Retargeting campaigns nudged back cart abandoners with personalized offers
Every campaign was optimized weekly based on CTRs, conversions, and audience engagement.
Step 3: Social Media – Turning Customers into a Community
Amma’s Mart didn’t just need followers—they needed digital neighbors.
So we launched:
Instagram Reels with quick grocery tips, customer shoutouts, and fresh arrivals
A recurring series: “Amma’s Pick of the Week”, highlighting trending or seasonal items
Story polls, Q&As, and recipe challenges to keep users interacting and returning
Encouraged user-generated content (UGC) by inviting customers to tag their grocery hauls
Over time, Amma’s Mart’s profile turned into a place where people laughed, shared, and engaged—not just browsed.
Results
In just 60 days, Amma’s Mart saw their online story match their offline success:
5.2x ROAS from Meta Ads
170% growth in organic traffic through SEO
40% increase in store foot traffic (tracked via local intent keyword rankings and promo redemptions)
300% boost in social engagement
15+ high-intent keywords on Page 1 of Google (including “fresh grocery Karachi” and “affordable essentials near me”)
Dozens of new 5-star reviews and local mentions—boosting trust and conversions
From the Client
“Digi Futur helped us become visible, trusted, and loved—online and offline. Our customers now find us on Google, engage with us on social media, and walk right through our doors. It’s been a true transformation.” — Team Amma’s Mart
Conclusion
Just like Amma’s Mart knows their neighborhood’s grocery needs, Digi Futur knows how to build trust, traffic, and conversion online.We don’t just run ads or write blogs—we build search-friendly stories that connect brands with the people who matter most.
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