This Home Decor and Kitchen Marketing Case Study explores how TechEssentials, an innovative brand in the home and kitchen niche, transformed its online presence and scaled sales by over 300%. With strategic SEO, paid advertising, and email automation, we helped TechEssentials overcome low traffic, poor conversions, and minimal brand recognition to become a top-performing ecommerce store in its category.

Introduction

At Digi Futur, we partnered with Stanley Bottles Store, a premium retailer of insulated bottles and outdoor drinkware, to revamp their digital strategy and maximize their online performance. The goal was to reduce advertising costs, boost sales, and improve search engine visibility in an increasingly competitive niche.

The Challenge

Stanley Bottles Store had solid products and a loyal customer base but was struggling with high advertising costs, low online visibility, and stagnant sales. Their existing Google Ads campaigns were not delivering strong ROI, and their website ranked poorly for high-intent keywords.

Our Solution

We implemented a two-pronged strategy focused on:

• Revamping Google Ads: Complete restructuring of campaigns with high-performing keywords, improved ad copy, and intelligent bid strategies.

• SEO Optimization: Technical improvements, keyword-rich content, and backlink building to improve organic rankings.

• We also aligned our paid campaigns with benchmarks from Think with Google to ensure ad performance followed industry trends.

Results

In just 60 days, Digi Futur delivered measurable and impactful results:

• Reduced Cost-Per-Click (CPC) by 65%
  Through strategic keyword targeting and negative keyword filters, we significantly lowered wasted spend and optimized every click.

• Increased Sales by 250%
  Sales surged as we refined targeting, improved landing pages, and retargeted warm audiences.

• Improved SEO Rankings from Page 3 to Page 1
  Key commercial keywords that were buried deep in Google search results started appearing on the first page, driving consistent organic traffic.

Conclusion

This Home Decor and Kitchen marketing case study proves that with the right strategy, even underperforming eCommerce stores can scale rapidly. TechEssentials went from invisible to influential—all with our customized digital growth plan.

“Digi Futur helped us find our voice in a crowded market. Their team turned our store into a sales machine.”
Co-founder, TechEssentials

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